Digital Infrastructure System

Digital Growth Systems for Healthcare Providers.

Build a stronger digital presence, clearer patient pathways and practical workflows — with defined scope, measurable execution and room to improve over time.

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Indian Doctor consulting patient in modern clinic
Connected Healthcare Infrastructure
Content reviewed against applicable advertising & privacy considerations
Built for Operational Healthcare Support
Based in Delhi NCR • Pan-India Service
END-TO-END PATIENT PATHWAY

The Healthcare Digital Journey

A healthcare digital system is more than posting content. The pieces need to work together from discovery to enquiry and follow-up.

01 GET FOUND 02 BUILD TRUST 03 GET ENQUIRY 04 RESPOND 05 FOLLOW UP 06 SERVE 07 LEARN & IMPROVE
DIAGNOSTIC ASSESSMENT

What is Actually Holding Your Practice Back?

Different bottlenecks need different solutions. Identify where friction is costing your healthcare business opportunities.

01 · VISIBILITY PROBLEM

Not Being Found

Local patients searching for doctors, clinics, or diagnostic tests nearby cannot find your GMB profile or website on Google Search & Maps.

Solution: GMB Local SEO & Search Infrastructure
02 · TRUST & CLARITY PROBLEM

Not Being Trusted

Visitors find your profile but leave due to missing doctor degrees, unverified reviews, unclear test pricing, or outdated social pages.

Solution: Review Kits & Educational Content
03 · RESPONSE PROBLEM

Losing Enquiries

Patients attempt to contact your clinic during peak OPD hours, but unanswered calls and delayed messages lead them to choose competitors.

Solution: Missed-Call Capture & Booking Bots
04 · WORKFLOW PROBLEM

Wasting Time

Reception staff spend hours manually calling for appointment reminders, sending lab reports via WhatsApp, or requesting Google reviews.

Solution: Automated Workflow & Reminder Bots
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MARSEDGE SCOPE & CAPABILITIES

What MarsEdge Handles

We build, manage, and optimize the agreed digital infrastructure so your practice operates smoothly online.

Digital Presence

Google Business Profile optimization, healthcare website management, local SEO, and digital touchpoints.

Content & Communication

Clinic-approved educational graphics, health awareness posts, rate cards, and digital assets.

Campaigns & Visibility

Targeted Google & Meta search/social campaigns where included in your selected scope layer.

Enquiry Pathways

Call capture links, online appointment forms, WhatsApp catalogs, and direct contact flows.

Workflow Automation

Defined automation modules for appointment reminders, review requests, and missed-call follow-ups.

Measurement & Tuning

Monthly performance reporting, local search reach data, and continuous system optimization.

OPERATIONAL PARTNERSHIP

Your Team Still Has a Job to Do.

Digital systems create opportunities. Operational excellence inside your clinic converts them into lasting patient relationships.

MarsEdge Responsibilities

  • Building and maintaining agreed digital infrastructure
  • Executing local SEO, GMB updates & campaign creative
  • Configuring & deploying agreed WhatsApp automation workflows
  • Tracking technical reach, analytics & reporting performance
  • Reviewing content against applicable advertising guidance

Your Healthcare Team Responsibilities

  • Delivering patient care, clinical decisions & consultations
  • Answering OPD phone calls & WhatsApp enquiries promptly
  • Setting competitive consultation fees, package prices & OPD timings
  • Providing timely approvals for posts & accurate clinic details
  • Securing required patient permissions/consent where applicable
GOOD DIGITAL SYSTEMS CREATE OPPORTUNITY. THE BUSINESS DETERMINES WHAT HAPPENS NEXT.
COMMERCIAL MODEL

You Don't Need Every Service. You Need the Right System.

Each engagement has a defined scope, deliverables, and responsibilities. Additional channels, campaigns, or custom requests can be added separately.

LAYER 1

Core Monthly Retainer

Your baseline recurring digital support for Google Business Profile management, social content, local SEO, and monthly performance tracking.

LAYER 2

Optional Automation Modules

Specific workflow automations selected only when your clinic requires automated reminders, review auto-replies, or report alert dispatches.

LAYER 3

Custom One-Time Projects

Fixed-scope one-time builds such as a new healthcare website, redesign, lab rate card design, or Google Review stand kit.

CORE RETAINER + OPTIONAL MODULES + CUSTOM PROJECTS = RIGHT-FIT DIGITAL SYSTEM
MONTHLY RETAINERS

Core Monthly Support

Defined recurring digital support. Ad spend is always separate; minimum 3-month commitment applies to retainers.

Flagship Launch Combo
COMPLETE DIGITAL INFRASTRUCTURE LAUNCH

Doctor's Digital Kit

Healthcare Website (services + packages + booking) + GMB Setup & Optimisation + 1 Month Healthcare Pro Retainer. Total launch ready in 14 working days.

₹54,999 ₹71,497 value Save ₹16,498
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Clinic reception with digital booking

Starter

₹8,999/mo

GMB full mgmt · 8 GMB posts · review replies · 8 static posts · monthly report

Growth

₹11,999/mo

2 platforms · 16 posts + 2 reels · GMB mgmt · WhatsApp copy · local SEO

Scale

₹23,999/mo

Growth + 4 reels · Meta/Google ads mgmt · landing page · WhatsApp broadcasts

Each retainer has a defined monthly scope. Ad spend is always paid directly to ad networks.

LAYER 2 · OPTIONAL MODULES

Optional Healthcare Automation Modules

These modules are optional add-ons to streamline repetitive clinic workflows. They are not automatically included in monthly retainers.

Operational Boundary: Automation removes repetitive administrative work; it does not replace clinicians or staff responsible for patient care and decisions. Clinical-adjacent workflows send clinic-approved instructions and reminders.
AUTOMATION BUNDLE

Patient Journey Bundle

Includes: Report Alert Bot + Pre-Test Instructions Bot + Post-Visit Review Bot

₹24,999 setup + ₹3,999/mo
Itemized: ₹32,997 setup + ₹4,997/mo

Review Auto-Reply

₹9,999 + ₹1,499/m

Automated sentiment-aware GMB review responder

Report Alert Bot

₹14,999 + ₹2,499/m

WhatsApp PDF report dispatch link system

Pre-Test Bot

₹9,999 + ₹1,499/m

Fasting & diagnostic preparation reminders

Annual Recall Bot

₹12,999 + ₹1,999/m

Automated annual health checkup reminder

No-Show Rebooking

₹8,999 + ₹1,199/m

Missed appointment follow-up & re-scheduler

Post-Visit Review

₹7,999 + ₹999/m

WhatsApp review invitation after consultation

Missed-Call Capture

₹9,999 + ₹1,499/m

Instant SMS/WhatsApp response to missed OPD calls

Referral Report Bot

₹14,999 + ₹1,999/m

Automatic report copy dispatch to referring doctors

Package Enquiry Bot

₹16,999 + ₹2,999/m

Interactive catalog & health package enquiry bot

Multi-Branch GMB

₹19,999 + ₹3,499/m

Centralized update & post sync across lab branches

Appointment Reminder

₹7,999 + ₹1,199/m

Automated SMS/WhatsApp slot alerts before OPD

WhatsApp Booking Bot

₹12,999 + ₹2,499/m

Self-service slot booking & registration bot

Negative Review Alert

₹6,999 + ₹999/m

Instant manager alert for 1 to 3 star ratings

LAYER 3 · CUSTOM PROJECTS

One-Time Healthcare Projects

Fixed-scope digital setups, healthcare websites, rate card designs, and profile setups.

Healthcare Website

₹32,999

Services + packages + online booking integration

Website Redesign

₹14,999

Modern UI overhaul + mobile speed optimization

Landing Page

₹11,999

High-converting test/package campaign page

Extra Page

₹2,500

Additional specialty or department page

GMB Setup & Audit

₹3,499

Google Map profile claim, category & geotagging

Meta Business Setup

₹2,999

Facebook page, Instagram & WhatsApp Business link

Brand Kit

₹19,999

Medical logo, brand identity & color tokens

SEO Audit Plan

₹4,999

Local keyword research & technical gap report

Rate Card Design

₹4,999

Print & digital lab/clinic test rate card

Doctor Profile

₹1,999/doc

Degrees, bio & OPD timings webpage

30-Post Content Bank

₹9,999

30 compliance-vetted health awareness graphics

Event Microsite

₹8,999

Health camp registration & lead collection page

Waiting-Room TV

₹3,999

Digital display loop for patient waiting lounge

Review Collection Kit

₹1,499

QR stand + reception table tent design

WhatsApp API Setup

₹4,999

Business catalog setup & automated welcome

Website AMC

₹12,000/yr

Security updates, backups & domain/hosting mgmt

EXECUTION PROCESS

How We Work

Written scope comes first. A structured process ensures clear expectations and timely delivery.

01 DEFINE SCOPE 02 COLLECT INPUTS 03 BUILD / EXECUTE 04 CLIENT APPROVAL 05 LAUNCH 06 MEASURE 07 IMPROVE
Additional requests outside the agreed written scope can be quoted separately as new modules or custom projects.
REALISTIC TIMELINES

Marketing Needs Time. Operations Need Clarity.

Realistic working horizons subject to asset delivery, access, approvals, and market conditions.

PHASE 1 · 7–14 DAYS

Setup & Launch

Initial digital asset creation, GMB setup, website integration, and onboarding configuration.

PHASE 2 · 3–6 MONTHS

Organic Visibility

Local SEO keywords, map ranking authority, review buildup, and steady organic search growth.

PHASE 3 · 2–4 WEEKS

Paid Campaigns

Initial ad testing, audience radius tuning, creative optimization, and conversion tracking build.

PRACTICE DIAGNOSTIC AUDIT

Not Sure What Your Healthcare Business Actually Needs?

Let's identify your biggest digital bottleneck before adding unnecessary marketing. Get a free, practical diagnostic audit of your practice's online presence.

Build the Right System — Not Everything at Once.

Start with the bottleneck, define the scope, build what matters and improve over time.

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📍 MarsEdge Brand Labs – digital marketing agency in Uttam Nagar, West Delhi. Serving Janakpuri, Vikaspuri, Dwarka, Tilak Nagar, Nawada, Najafgarh, Palam & Paschim Vihar. Call +91 96434 23245 · WhatsApp +91 96256 56510 · Find us on Google · Review us ★